Profound Networks delivers enterprise-level Big Data services that help companies identify, extract and analyze key IT insights critical to their success.
Like many young companies, Profound’s lack of a brand presence was hindering their growth potential. Without a marketing director, the company’s communication efforts were fragmented and inconsistent, with no real voice. We were engaged by the organization to conduct a brand refresh that addressed this shortcoming.
The rebrand included the positioning, Transforming Data into Opportunity and copy development for several products. Profound’s new brand offered clarity, impact and most importantly, differentiation in the market.
The initiative included website design and sales collateral.