The lack of contemporary marketing tools was making it difficult for W&W to compete with a growing number of competitors. It was also in need of a brand position and messaging platform that would distinguish the firm in the marketplace. Business was good, but based on its capabilities, it could be better. That's where we came in.
Our brand Q&A revealed a company that was relied on for effective ecosystem restorations by dozens of residential developments, municipalities, golf courses, and commercial properties throughout southwest Florida. That conclusion lead to the development of the brand theme; Trusted Experience. Sustainable Solutions. This reflected the sentiment so prelevant among W&W's customers.
The new brand-building and marketing initiative included a new website, capabilities brochure, sales messaging, tagline, and direct and inbound marketing efforts.